Peggy eating food

Real Ingredients.
Complete Nutrition.

No preservatives, no fillers, no nasties -

just visible, whole foods your dog will thrive on.

What breed is your dog?
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Peggy eating food

Real Ingredients.
Complete Nutrition.

No preservatives, no fillers, no nasties - just visible, whole foods your dog will thrive on.

What breed is your dog?
Click to start typing
ClockIt takes 2 mins to sign up

No Nasties. No Mystery Ingredients. Just Real Food.

Dog waiting for food
Dog waiting for food
Dog

The industry told us preservatives were necessary and filler ingredients were fine. We don't believe it should be that hard to know exactly what you're feeding the ones you love.

That's why every Different Dog meal is made with visible, whole ingredients you can actually see and recognise - complete nutrition without the additives, fillers, or processed mystery meat. Prepared fresh in Shropshire, never factory-manufactured. Because when you feed real food, you see the difference.

Real food, real care, real difference

Complete Nutrition,
Zero Nasties

Every meal is vet-approved, nutritionally complete, and free from preservatives, grains, and fillers. Just whole ingredients working together.

Visible Ingredients,
Real Quality

Small-batch cooking by real people in our Shropshire kitchen. Ingredients you can see and recognise - the kind of care you'd give them yourself.

Made for Fussy Eaters,
and Food Lovers Alike

Seven protein sources across 13 recipes - so you can find what your dog actually loves. Because even the pickiest eaters deserve complete nutrition.

Visible Results
You Can Feel Good About

Shinier coat. Better energy. Healthier digestion. Watch them become more themselves with every bowl.

Your Dog's Personalised Plan in 4 Simple Steps.

Step 1
Tell Us About Your Dog's
Unique Needs

Share your dog's breed, age, activity level, and preferences. Every detail helps us tailor their nutrition plan.

Step 2
We Build Their
Complete Nutrition Plan

We'll recommend a personalised plan with recipes suited to your dog's specific needs. No preservatives, no fillers - just complete nutrition.

Step 3
Choose Your
Delivery Schedule

Select your delivery date and frequency. Meals arrive frozen to your door, portioned for your dog, ready to defrost and serve.

Step 4
Watch Them
Thrive

Most dogs show visible improvements in coat, energy, and digestion within 2-4 weeks. You're in control - tweak recipes, adjust portions, or pause whenever you need.

Variety they’ll love,

nutrition they need

A choice of 13 delicious recipes, across 7 protein sources

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Festive Feast

Festive Feast

Your dog’s very own Christmas dinner - with all the seasonal trimmings. Nutritious, delicious and cooked with love by our kitchen elves.

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    A must-have for Christmas Day

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    100% British Turkey

Braised Beef

Braised Beef

100% British beef with spinach, squash, mushroom & parsley to promote healthy digestion

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    Healthy digestion

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    Pleasant poop

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The wagging tails don't lie

18k+

Meals served to happy dogs across the UK every day

92%

Dog parents see their dog’s health improve with Different Dog

94%

Highest fresh food AADF rating

The wagging tails don't lie

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"So glad I made the decision to get this for Alba. She really is a different dog! The quality is outstanding & the goodness she gets from it is amazing."


Lianne, pup parent to Alba

"I absolutely love this food for my fur baby; he’s thriving on it. He loves every meal time and eats it all up. I love that it looks like what we eat and it smells fresh. The containers they come in are brilliant, the website is easy to use and the food plan is easy to edit."


Hannah pup parent to Coco


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Better for dogs. Better for the planet.

Crumble

Even the fussiest dogs clear their bowls.

Thousands of dog owners have switched to Different Dog - and finally found a fresh food their dogs actually love. Even the picky ones.

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Real ingredients. Nothing hidden.

We're the highest-rated fresh dog food on AllAboutDogFood.co.uk (94%) because of what's in our food - and what's not. Here's how we compare to other premium brands:

Brand
Different Dog
Butternut Box
Lillys Kitchen
Tails
Highest fresh food AADF rating
94%88%83%56%
Quality, human-grade meat
100% free from grain & legumes
Frozen for freshness
Gently cooked in a pan

FAQs

Everything else you need to know about Different Dog.

Different Dog

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Operation Tailwag

Different Dog exists to improve the lives of dogs through freshly, hand-cooked food. Different Dog's recipes are nutritionally balanced by their vet and pet nutritionist for optimum canine health. They have expanded their production facilities and market presence since 2018 to reach more dog families across the UK.


It is part funded by the European Agricultural Fund for Rural Development

Different Dog Ltd © 2023. Unit 3 Pioneer Park, Telford TF7 4FA