Change your dog’s life with real food

Thousands of pet owners have made the switch to Different Dog, the freshly cooked, vet-approved food that’s changing dogs’ lives - one bowl at a time.

14 April 2025·Product Releases

Our food is approved & verified by our in-house veterinarian, canine nutritionist and behaviourist.

Different Dog Logo

Backed by thousands of 5-star reviews

Different Dog Logo

Created by vets, canine nutritionists, and behaviourists

Different Dog Logo

Loved by even the fussiest eaters

Try now and get 40% off your first box

Why traditional dog food isn’t cutting it

When we think of dog food, we picture dry kibble or meat jelly in tins. But would you feed a child processed biscuits at every meal?


Unfortunately, the dog food industry has normalised highly processed, low-quality food for our four-legged family members. It’s convenient - but at what cost?


At Different Dog, we believe our dogs deserve better. That’s why we do things differently:

    We use fresh, natural ingredients - British meat, nutritious veg, and superfoods, all chosen to support health 
    We gently hand cook every recipe in small batches in our Shropshire kitchen, using low temperatures to naturally preserve nutrients
    We pot and pack on-site, then freeze for freshness and deliver straight to your door
    We formulate every meal with expert care, led by our in-house nutritionist, Bianca, alongside our vet and behaviourist, to ensure each bowl is complete, balanced, and bursting with health-boosting benefits


We're not just making dog food - we're changing lives.


Why fresh dog food makes a real difference

What happens when dogs eat real food? Amazing things.


After switching to Different Dog, 92% of owners report improvements in their dog’s health.
Common benefits include:

    Fewer digestive issues and less gas
    Clearer skin and shinier coats
    Increased energy (even in senior dogs!)
    Excited mealtimes - even for fussy eaters
    Relief from common conditions like pancreatitis, IBD, and allergies


“Tayto used to be constantly ill with pancreatitis. Since switching to Different Dog, he’s full of life and we’ve avoided vet visits completely.”

Becca, Tayto’s mum

Which dogs benefit most?

Every dog deserves real food - and they all benefit from it.


We currently feed over 15,000 dogs every day, from tiny puppies to dogs in their later years. Our most popular breeds include:

    Whippets
    Cavapoos
    Cocker Spaniels
    Cavalier King Charles Spaniels
    Maltipoos
    Dachshunds
    Lhasa Apsos
    …and many more.

Your dog could be next.

Create your plan & get 40% off today

How we cook our fresh recipes

Our food is made the way you’d cook for your dog at home - if you had the time (and a giant kitchen!).

    Cooked gently at low temperatures to preserve nutrients
    Packed with British meat, vegetables, fruit, and superfoods
    Developed and balanced by nutritionist Bianca and our veterinary team
    Designed to target real health concerns while tasting amazing


No fillers. No nasties. Just real, healthy, tail-wag-worthy food.

What our customers say

"My cockapoo has been happily eating your food since July 2024. For the previous 4 years of her life, we were on a cycle of new food, gastrointestinal upset, vet bills and then reset with new food again. I can happily report that her only visit to the vet this last year has been her annual booster vaccination."

Mrs Bennet

"She started to refuse raw and the days she did eat was only a quarter of what she should. I found Different Dog on Instagram, and I was excited to try; she’s loved it ever since!"

Kelly

"Well, can I just say… I’ve never seen Olive and Rollo (7 and 10-year-old chihuahuas) lick a bowl clean, until now!"

Georgina

"Wow...this has been a life changer! After feeding our very fussy Morkie for over 4 years by hand with fresh chicken & beef – he is now eating Different Dog meals by himself."


Helen

How our fresh dog food subscription works

Getting started is quick and easy:

    Tell us about your dog - age, breed, weight, and lifestyle
    Get a tailored feeding plan with recommended portion sizes
    Choose from 13 nutritious recipes and delicious treats
    Select your delivery date
    Sit back and relax - we’ll handle the cooking and shipping!


Meals arrive frozen and are defrosted in the fridge as needed. Plans are totally flexible - you can pause, cancel or update any time.


Need help? Our Customer Delight Team is here for you: feedme@differentdog.com or 01952456850

Your dog deserves real food

If you’ve tried everything else - specialty food, vet diets, even cooking from scratch- let us take the hassle off your plate.


Thousands of pet parents have already seen the difference. Now it’s your turn.

92% of dog parents see their dog’s health improve with Different Dog

Recipes

With 13 hand-cooked recipes featuring 7 different protein sources to choose from, there's something for everyone.

Create your plan now & get 40% off your first box

92% of dog parents see their dog’s health improve with Different Dog

Recipes

With 13 hand-cooked recipes featuring 7 different protein sources to choose from, there's something for everyone.

Different Dog

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Operation Tailwag
Different Dog exists to improve the lives of dogs through freshly, hand-cooked food. Different Dog's recipes are nutritionally balanced by their vet and pet nutritionist for optimum canine health. They have expanded their production facilities and market presence since 2018 to reach more dog families across the UK.

It is part funded by the European Agricultural Fund for Rural Development

Different Dog Ltd © 2023. Unit 3, Food Enterprise Centre, Vanguard Way, Shrewsbury SY1 3TG